Monday, August 07, 2006

Custom Ketchup Labels

From the Pittsurgh Tribune:
Capitalizing on the 130th anniversary of its most famous product, the H.J. Heinz Co. has created a special Web site allowing consumers to create their own ketchup bottle labels. At myheinz.com, users can show off their wit, be sentimental or use any wording for a unique tag to celebrate birthdays, anniversaries, weddings or any special occasion.

“We realized our consumers have really enjoyed the many witty phrases and catchy quips that appeared on the Heinz keystone-shaped labels in recent years,” said Wendy Joyce, senior brand manager for Heinz ketchup. “Now, we’re giving consumers a chance to create their own, one-of-a-kind phrase on Heinz bottles for a unique and surprising way to say something special.” (PITTSBURGH TRIBUNE-REVIEW)

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