It's Official: Podcast Users Outnumber Bloggers

U.S. ADULTS WHO DOWNLOAD PODCASTS now outnumber those who publish blogs, according to new data by Nielsen//NetRatings. More than 9.2 million Web users, or 6.6 percent of U.S. adult Web users, have downloaded an audio podcast in the last 30 days, compared to 6.7 million users (4.8 percent) who published blogs in that time, according to the research company. Nielsen//NetRatings also reported that around 5.6 million online adults (4 percent) have downloaded a video podcast in the last 30 days. read more . . .